AdaRose
Scaling a Workplace Wellness Program for an Enterprise Pilot with AWS
Workplace Wellness
Mobile-First Web App
Service Design
Context
What is AdaRose?
AdaRose transforms workplace culture through personalized, daily wellness prompts called "Boosts" that encourage small, healthy habits. The program is structured into four quarterly challenges focusing on nutrition, mindfulness, and digital balance. By sharing their experiences within the AdaRose web app, employees connect on a personal level and create a social space that exists entirely separate from their professional environment.
The Problem
AdaRose was outgrowing its MVP. Originally built for short, one-time challenges, the platform wasn’t equipped to handle a new year-long partnership with AWS. To move beyond small pilots and win over larger companies, AdaRose needed a more robust technical foundation and a design that felt premium and professional.
Pre-redesign web app forum and leaderboard
My Impact
Working closely with the CEO and Product Strategist, I evolved AdaRose from a single-use tool into a long-term wellness partner. I mapped the entire 12-month journey, from the first employee sign-up to the final end-of-year celebration, ensuring every touchpoint felt intentional. I then redesigned the web app to match this expanded vision, creating a seamless experience that supported AWS's needs and set the stage for future growth.
Discovery
Identifying Pain Points
During the preliminary testing with the original platform, Lygeia, AdaRose's CEO, met with many participants to ask for feedback on the initial product. This uncovered two main pain points that I was presented with when beginning this project.
A "One-Size-Fits-All" Hurdle
Users expressed frustration when daily Boosts didn't align with their actual lifestyle or physical abilities. Because the prompts were sent at random, a user might receive a "Go for a walk" prompt during a blizzard or a high-energy activity when they preferred mindfulness. This lack of personalization made the service feel less like a tailored wellness coach and more like an automated bot, leading to lower completion rates.
Lack of Individual Progress Tracking
The initial experience focused heavily on the community feed but neglected the individual user's data. With no way to monitor personal statistics, such as boost completion or multi-day streaks, users felt a lack of ownership over their wellness goals. This underscored the need for a robust Personal Dashboard to anchor the user’s individual experience within the larger team challenge.
Process
The 12-Month Service Blueprint
Before designing solutions, I partnered with the CEO and Product Strategist to analyze the end-to-end service. Our goal was to move beyond a simple "text-and-response" utility and create a sustainable habit loop that could support enterprise-level clients like AWS.
One of the main additions to the service was the "Reset Period" in between quarterly challenges. These periods aim to keep users engaged with semi-frequent boosts
Personalized and Progressive
Designing solutions for the two main pain points (boost personalization and progress tracking) required reworking multiple areas of the participant's user flow through the service.
In order to gather information about the user's personality and preferences, we implemented an onboarding survey at the beginning of the AdaRose program. These responses would feed into an Agent created by our development team that handles the selection and sending of boosts to the user.
To further personalize boost selection and create better boosts in the future, I implemented a feedback modal when a user enters the web app after responding to a boost.
The "My Wellness" page of the web app is the hub for personal progress in the AdaRose program. This page tracks Boost completion streaks and rate, as well as the users wellness persona and saved Boosts.
Ready for Launch!
Through numerous design reviews with our internal team and developers, I brought these design solutions from low to high fidelity. Additionally, all other areas of the web app were redesigned using a shadcn design system to ensure efficient development and meet our launch deadline for AWS.
SMS Boost Response
Boost Forum and Team Member Interactions
Challenge Leaderboard and My Wellness
Takeaways
Mission Success!
In January 2026, the year-long program officially launched with AWS. Early feedback shows that users are incredibly receptive to the new AdaRose experience, and we will continue to gather deeper insights as the program progresses through its four quarterly stages.
Reflections
This project was a major milestone for both AdaRose and my own growth as a designer. Despite a tight deadline, I successfully bridged the gaps in the service design and delivered a significantly more robust web application. Seeing the platform evolve from a limited MVP to a service capable of supporting a global leader like AWS has been incredibly rewarding.
What's Next?
The next phase for AdaRose involves the rollout of a dedicated Administrator Dashboard. I have already begun the initial designs for this tool, which will empower HR representatives to manage their company’s wellness journey. Key features will include:
Real-time Analytics: Tracking engagement and wellness trends.
User Management: Streamlining employee onboarding and support.
Program Planning: Scheduling challenge dates and custom milestones.